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Reading lists: Strategic Integrated Marketing Communications - UGB327


Reading lists: Strategic Integrated Marketing Communications - UGB327

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Integrated Advertising, Promotion and Marketing Communications, Global Edition
£62.99
Recommended
Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Kotler, Philip (Kellogg School of Management, Northwestern...

£21.00
£21.00
Recommended

Marketing Communications (ePub eBook)
MARKETING COMMUNICATIONS (EPUB EBOOK)

Fill, Chris/Turnbull, Sarah

£43.99
Recommended
Marketing Communications Management
£66.99
Recommended

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