Skip to main content Site map

Reading lists: Web Metrics and Analytics - PGBM164


Reading lists: Web Metrics and Analytics - PGBM164

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Artificial Intelligence for Marketing: Practical Applications
£37.99
£39.00
Recommended

Data Science for Business (PDF eBook)
DATA SCIENCE FOR BUSINESS (PDF EBOOK)

Provost, Foster/Fawcett, Tom;

£26.99
£26.99
Recommended

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
£29.99
£23.99
Recommended

University of Sunderland logo