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Reading lists: Integrated marketing communications - UGB267


Reading lists: Integrated marketing communications - UGB267

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Logo Design Love: A guide to creating iconic brand identities
£29.49
£22.99
Recommended

Marketing Communications (ePub eBook)
MARKETING COMMUNICATIONS (EPUB EBOOK)

Fill, Chris/Turnbull, Sarah

£43.99
Recommended
Marketing Communications: Principles and Practice
MARKETING COMMUNICATIONS: PRINCIPLES AND PRACTICE

Kitchen, Philip (University of Hull)

£93.99
Recommended
No Logo
NO LOGO

Klein, Naomi

£11.95
Recommended
Principles of Marketing
PRINCIPLES OF MARKETING

Brassington, Frances; Pettitt, Stephen

£68.99
£33.32
Recommended

Pro Logo: Brands as a Factor of Progress
PRO LOGO: BRANDS AS A FACTOR OF PROGRESS

Chevalier, M.; Mazzalovo, G.

£44.99
Recommended

University of Sunderland logo