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Reading lists: Critical and emerging themes in marketing - UGB366


Reading lists: Critical and emerging themes in marketing - UGB366

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

There are eBook alternatives for many of the key titles - you can switch to these at the 'basket'. Benefit from instant access, no delivery and saving money. Read our eBook Guide.

 
Product name
Price
Rating
Buy
Marketing Theory: A Student Text
MARKETING THEORY: A STUDENT TEXT

Baker, Michael J; Saren, Michael

£55.00
Recommended
The SAGE Handbook of Marketing Theory (PDF eBook)
THE SAGE HANDBOOK OF MARKETING THEORY (PDF EBOOK)

Stern, Barbara/Maclaran, Pauline/Saren, Michael

£23.99
Recommended

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