An engaging and incisive look at today's top business leaders - visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, 'Mavericks at Work' is for anyone who wants to succeed in business - from the entry-level employee to the CEO. In 'Mavericks at Work', two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting - and their ideas are truly powerful. Real mavericks know that: Big, original ideas pay big dividends Being different makes all the difference Nobody is as smart as everybody Cheaper is better, but value is priceless Great leaders are insatiable learners 'Mavericks at Work' is a relentlessly useful how-to book. But it is also an eye-opening what-if book - with insights that showcase the power of business at its best and set a positive agenda for the future.