Completely updated and expanded, the second edition of David Aireys Logo Design Lovecontains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaboratewith clients. David not only shares his personal experiences working on identity projectsincluding sketches and final results of his own successful designshe also uses the workof many well-known designers such as Paula Scher, who designed the logos for Citi andMicrosoft Windows, and Lindon Leader, creator of the current FedEx identity, as well aswork from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. InLogo Design Love, youll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last