Human behaviour is marvellous in its complexity, variability and unpredictability. Understanding it, however, is not solely the role of psychologists: everyone has a vested interest in it, from individuals to organisations and industry. Recently, biologists and psychologists have had considerable success incorporating insights from evolutionary theory to help them understand some fundamental psychological issues, in a discipline now known as evolutionary psychology.However, to date, these useful insights have not been widely applied to tackle specific practical problems or issues in society.This innovative new book kick-starts this process. It provides a foundation for an incipient focus on applications of evolutionary research. It draws together a collection of renowned academics from a disparate set of fields, whose common interest lies in using evolutionary thinking to inform their research. Topics range from reviews of evolutionary perspectives on adult and family relationships, insights into business, economics and marketing, health and interactions with technology and themedia, through to major global and societal issues such as promoting green behaviour, cooperation, and public health, and tackling crime, terrorism, and prejudice.No other book has focused as specifically and with such broad scope on the applications of modern evolutionary psychology. While the rapidly growing number of books on evolutionary psychology succeed in describing current theoretical thinking, illustrated and supported by empirical studies, this book uses this established basis as a backdrop and starting point for a more focused exploration of practical application. This groundbreaking book will be valuable for students and researchers inevolutionary and applied psychology, as well as biology and anthropology.
1. Applying evolutionary psychology ; BUSINESS ; 2. The evolutionary psychology of economics ; 3. The evolution of business and management ; 4. The social animal within organizations ; FAMILY ; 5. The evolved child: adapted to family life ; 6. Application of evolutionary psychology to academic learning ; 7. Serial monogamy and clandestine adultery: evolution and consequences of the dual human reproductive strategy ; SOCIETY ; 8. The evolutionary psychology of mass politics ; 9. Gender equity issues in evolutionary perspective ; 10. The evolution of charitable behaviour and the power of reputation ; 11. Altruism as showing off: a signaling perspective on promoting green behaviour and acts of kindness ; 12. Evolutionary perspectives on intergroup prejudice: implications for promoting tolerance ; 13. The evolutionary psychology of criminal behaviour ; 14. War, martyrdom, and terror: evolutionary underpinnings of the moral imperative to extreme group violence ; 15. Evolutionary theory and behavioural biology research: implications for law ; HEALTH ; 16. Motivational mismatch: evolved motives as the source of - and solution to - global public health problems ; 17. Mental health and wellbeing: clinical applications of Darwinian psychiatry ; 18. Evolutionary perspectives on sport and competition ; MARKETING AND COMMUNICATION ; 19. Why we buy: evolution, marketing, and consumer behaviour ; 20. Evolutionary psychology and perfume design ; 21. Television programming and the audience ; 22. News as reality-inducing, survival-relevant, and gender-specific stimuli ; TECHNOLOGY ; 23. Media naturalness theory: human evolution and behaviour toward electronic communication technologies ; 24. Evolutionary psychology, demography and driver safety research: a theoretical synthesis ; 25. Evolutionary robotics
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