Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields of communication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closely the basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategies and formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been established by and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.
Foreword
Contributors
George Cheney, Juliet Roper, and Steve May: Overview
PART I: Introduction
1: Jill J. McMillan: Why Corporate Social Responsibility: Why Now? How?
2: Michael Stohl, Cynthia Stohl, and Nikki C. Townsley: A New Generation of Global Corporate Social Responsibility
3: Malcolm McIntosh: Progressing From Corporate Social Responsibility to Brand Integrity
PART II: Cases and Contexts
4: Jem Bendell and Mark Bendell: Facing Corporate Power
5: Sandra Waddock: Corporate Citizenship: The Dark-Side Paradoxes of Success
6: Mette Morsing, Atle Middtun, and Karl Palmas: Corporate Social Responsibility in Scandinavia: A Turn Towards the Business Case?
7: Glen Whelan: Corporate Social Responsibility in Asia: A Confucian Context
8: Krishnamurthy Sriramesh, Chew Wee Ng, Soh Ting Ting, and Luo Wanyin: Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore
9: Mariela Perez: Corporate Social Responsibility in Mexico: An Approximation from the Point of View of Communication
PART III: Legal Perspectives
10: Matthew W. Seeger and Steven J. Hipfel: Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility
11: Keith Michael Hearit: Corporate Deception and Fraud: The Case for an Ethical Apologia
12: John Llewellyn: Regulation: Government, Business, and the Self in the United States
13: Dean Ritz: Can Corporate Personhood Be Socially Responsible?
PART IV: Economic Perspectives
14: James Arnt Aune: How to Read Milton Friedman: Corporate Social Responsibility and Todays Capitalisms
15: Dana L. Cloud: Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing
16: Stewart Lawrence: Towards an Accounting for Sustainability: A New Zealand View
17: Brenden E. Kendall, Rebecca Gill, and George Cheney: Consumer Activism and Corporate Social Responsibility: How Strong a Connection?
PART V: Social Perspectives
18: Stanley Deetz: Corporate Governance, Corporate Social Responsibility, and Communication
19: Grant Samkin and Stewart Lawrence: Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa
20: Marcus Breen: Business, Society, and Impacts on Indigenous Peoples
21: Graham Knight: Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem
PART VI: Environmental Perspectives
22: Connie Bullis and Fumiko Ie: Corporate Environmentalism
24: Tarla Rai Peterson and Todd Norton: Discourses of Sustainability in Todays Public Sphere
25: Worawan Yim Ongkrutraksa: Green Marketing and Advertising
26: Shiv Ganesh: Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change
27: Douglas Crawford-Brown: The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change
PART VII: Commentary on Corporate Social Responsibility: The Contributions of Communication and Other Perspectives
28: Theodore E. Zorn and Eva Collins: Is Sustainability Sustainable? Corporate Social Responsibility, Sustainable Business, and Management Fashion
29: Charles Conrad and JéAnna Abbott: Corporate Social Responsibility and Public Policymaking
30: Debashish Munshi and Priya Kurian: The Case of the Subaltern Public: A Postcolonial Investigation of Corporate Social Responsibility's (O)missions
31: Lars Thøger Christensen: The Discourse of Corporate Social Responsibility: Postmodern Remarks
32: Patricia H. Werhane: Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference It Makes
