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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media


PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

Hardback by Morris, T.; Goldsworthy, S.

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

£54.99

ISBN:
9780230205840
Publication Date:
6 Oct 2008
Language:
English
Publisher:
Palgrave Macmillan
Pages:
204 pages
Format:
Hardback
For delivery:
Estimated despatch 8 - 10 May 2024
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

Description

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Contents

The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading

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