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Researching Business and Management 2nd edition


Researching Business and Management 2nd edition

Paperback by Maylor, Harvey (University of Bath, UK); Blackmon, Kate (Saïd Business School and University of Oxford, UK); Huemann, Martina (University of Vienna, Austria)

Researching Business and Management

£69.99

ISBN:
9780230222120
Publication Date:
10 Jan 2017
Edition/language:
2nd edition / English
Publisher:
Bloomsbury Publishing PLC
Imprint:
Red Globe Press
Pages:
496 pages
Format:
Paperback
For delivery:
Estimated despatch 27 May - 1 Jun 2024
Researching Business and Management

Description

This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible. Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project. New to this Edition: - Even more cases and examples to highlight real-life examples of student research that helps bring the process to life - Increased coverage of the internet and online research - Expanded material on quantitative analysis to provide a truly balanced overview of the discipline - New dedicated chapter on research ethics and avoiding plagiarism Accompanying online resources for this title can be found at bloomsburyonlineresources.com/researching-business-and-management-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Contents

PART I: DEFINING YOUR RESEARCH 1. What is Business and Management Research? An Introduction to the Research Process 2. What Should I Study? Generating and Clarifying Ideas for your Research Project 3. How Do I Find Information? Using Knowledge Resources PART II: DESIGNING YOUR RESEARCH 4. What is my Research Approach? From Research Philosophy to Research Design 5. How Do I Do Quantitative Research? 6. How Do I Do Qualitative Research? 7. How Do I Do Case Study Research? 8. How Do I Make Sure My Research is Ethical? PART III: DOING YOUR RESEARCH 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research 10. Analysing Quantitative Data: Using Simple Statistics 11. Advanced Quantitative Analysis: Multivariate Analysis 12. Analysing Qualitative Data: Interpreting Interview and Observational Data PART IV: DESCRIBING YOUR RESEARCH 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations 14. Describing Your Research: Writing Up Your Project Report 15. Closing the Loop: Reflecting On and Learning From Your Research.

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