Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry. It provides students and practising managers with: Essential skills to design qualitative and quantitative research studies Guidance in designing, managing, and monitoring research work The theory behind, and application of, identifying and implementing appropriate research methodologies Exercises to consolidate learning and help students to put the theory into practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.
Contents List of figures List of tables List of Case Studies Guided Tour Preface Acknowledgements Part 1 Introduction 1 Introduction to research: what, why and who? Introduction; What is research?; Why study research?; Who does research?; Who pays?; Research outputs; Terminology; Summary; Test questions; Exercises; Resources; References 2 Approaches to research in the arts and events Introduction; Disciplinary traditions; Approaches, dimensions, issues, terminology; Summary; Test questions; Exercises; Resources; References 3 Starting out: research plans and proposals Introduction; Planning a research project; The research process in the real world; Research proposals; Summary; Test questions; Exercises; Resources; References 4 Research ethics Introduction; Institutional oversight of research ethics; Ethics in the research process; Ethical issues in research; Access to research information; Summary; Test questions; Exercises; Resources; References 5 The range of research methods Introduction; The major research methods; Subsidiary/cross-cutting techniques; Multiple methods; Policy/management-related research-based techniques; Choosing methods; Summary; Test questions; Exercises; Resources; References 6 Reviewing the literature Introduction; The value of bibliographies; Searching: sources of information; Obtaining copies of material; Compiling and maintaining a bibliography; Reviewing the literature; Referencing the literature; Referencing and referencing systems; Referencing issues; Summary; Test questions; Exercises; Resources; References Part 2 Data collection 7 Secondary data sources and measurement Introduction; Measurement in the arts and events sectors; Introduction to secondary data sources; Administrative/management data; National cultural/events participation surveys; Economic/industry data; The population census; Documentary sources; Opportunism; Summary; Test questions; Exercises; Resources; References 8 Observation Introduction; Types and possibilities; Main elements of observational research; Use of technology; Just looking; Case studies; Summary; Test questions; Exercises; Resources; References 9 Qualitative methods: introduction and data collection Introduction; The nature of qualitative methods; Merits, functions, limitations; The qualitative research process; The range of qualitative methods - introduction; In-depth interviews; Focus groups; Participant observation; Analysing texts; Biographical research; Ethnography; Validity and reliability, trustworthiness; Early qualitative research; Summary; Test questions; Exercises; Resources; References 10 Questionnaire surveys: typology, design and coding Introduction; Definitions and terminology; Roles; Merits; Limitations; Types of questionnaire survey; The household questionnaire survey; The street survey; The telephone survey; The mail survey; E-surveys; Visitor/user/on-site/surveys; Captive group surveys; Questionnaire design; Coding; Validity of questionnaire-based data; Conducting questionnaire surveys; Summary; Test questions; Exercises; Resources; References 11 Experimental research Introduction; Principles of experimental research; Validity; Quasi-experimental designs; Experimental methods in arts/event research; Summary; Test questions; Exercises; Resources; References 12 The case study method Introduction; Definitions; Validity and reliability; Merits of the case study approach; Design and conduct of case studies; Analysis; Case studies in practice; Summary; Test questions; Exercises; Resources; References 13 Sampling: quantitative and qualitative Introduction; The idea of sampling; Samples and populations; Representativeness; Sample size; Weighting; Sampling for qualitative research; Summary; Test questions; Exercises; Resources; References; Appendix 13.1 Part 3 Data analysis 14 Analysing secondary data Introduction; Summary; Exercises; Resources; References 15 Analysing qualitative data Introduction; Data storage and confidentiality; Case study example; Manual methods of analysis; Qualitative analysis using computer software - introduction; NVivo; Summary; Test questions; Exercises; Resources; References 16 Analysing quantitative data Introduction; Survey data analysis and types of research; Spreadsheet analysis; IBM SPSS Statistics Software (SPSS); Preparation; SPSS procedures; The analysis process; Summary; Test questions; Exercises; Resources; References; Appendix 16.1 17 Statistical analysis Introduction; The statistics approach; Statistical tests; In conclusion; Summary; Test questions/Exercises; Resources; References; Appendix 17.1; Appendix 17.2 Part 4 Communicating results 18 Research reports and presentations Introduction; Written research reports; Other media; Summary; A final comment; Test questions/Exercises; Resources; References; Index
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