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Enterprise and Small Business (PDF eBook) 3rd edition


Enterprise and Small Business (PDF eBook) 3rd edition

eBook by Jones-Evans, Dylan/Carter, Sara

Enterprise and Small Business (PDF eBook)

£43.99

ISBN:
9780273726111
Publication Date:
07 Aug 2012
Edition:
3rd edition
Publisher:
Pearson
Pages:
568 pages
Format:
eBook
For delivery:
Download available
Enterprise and Small Business (PDF eBook)

Description

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, thisthird edition while building on the foundations of the first and second has been extensively revised and updated. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

1.Introduction Part 1: ENTREPRENEURSHIP 2.The Evolution of Entrepreneurship Theory 3.Entrepreneurship and Economic Development 4.Government and Small Business 5.The Real World of the Entrepreneur Part 2: THE ENTREPRENEURIAL PROCESS 6.The Entrepreneurial Process 7.Entrepreneurial Opportunities 8.Effectuation and Entrepreneurship 9.The Psychology of the Entrepreneur 10.Entrepreneurial Failure Part 3: TYPES OF ENTREPRENEURSHIP 11.Ethnicity and Entrepreneurship 12.Gender and Entrepreneurship 13.Family Business 14.Habitual Entrepreneurs 15.Technology Entrepreneurship 16.Social Entrepreneurship 17.Community Entrepreneurship Part 4: ENTREPRENEURIAL MANAGEMENT 18.Entrepreneurial Marketing 19.Entrepreneurial Networks and the Small Business 20.Finance and the Small Business 21.Strategy and the Small Firm 22.Growth and Development in the Small Firm 23.Internationalization and Entrepreneurial Businesses

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