Skip to main content Site map

Media and Audiences: New Perspectives (PDF eBook)


Media and Audiences: New Perspectives (PDF eBook)

eBook by Ross, Karen/Nightingale, Virginia

Media and Audiences: New Perspectives (PDF eBook)

£24.79

ISBN:
9780335227631
Publication Date:
16 Dec 2003
Publisher:
Open University Press
Pages:
208 pages
Format:
eBook
For delivery:
Download available
Media and Audiences: New Perspectives (PDF eBook)

Description

Oa simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last centuryAO European Journal of Communication*How has the concept of 'the audience' changed over the past 50 years?*How do audiences become producers and not just consumers of media texts?*How are new media affecting the ways in which audiences are researched?The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Contents

Series editor's foreword Acknowledgements Introduction Audiences todayAudiences in historical perspective Audience commodities and audience activism Cause and effect: Theories in flux The audience as citizen: Media, politics and democracy Fan audiences: Identity, consumption and interactivity New media, new audience, new research? Glossary References Index.

Accessing your eBook through Kortext

Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.

In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.

To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.

This is a Kortext title - click here to find out more This is a Kortext title - click here to find out more

NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).

Back

University of Sunderland logo