ReviewersO comments on the first editionOMarks the coming of age of the academic study of media sport.O Media, Culture & SocietyOThe book is extremely well-written O ideal as a student text, yet also at the forefront of innovation.OInternational Review of Cultural StudiesOA thoroughly worthwhile read and an excellent addition to the growing literature on media sportOSport, Education and SocietySport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.This new edition examines the latest developments in sports media, including:O Expanded material on new media sport and technology developmentsO Updated coverage of political economy, including major changes in the ownership of sports broadcastingO New scholarship and research on recent sports events like the Olympics and the World Cup, sports television and press, and theoretical developments in areas like globalisation and spectatorship.The first part of the book, OMaking Media SportO, traces the rise of the sports media and the ways in which broadcast and print sports texts are produced, the values and practices of those who produce them, and the economic and political influences on and implications of 'the media sports cultural complex'. The second part, OUnmaking the Media Sports TextO, concentrates on different media forms O television, still photography, news reporting, film, live commentary, creative sports writing and new media sports technologies.This is a key textbook for undergraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.
SERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS (FIRST EDITION) PREFACE AND ACKNOWLEDGEMENTS (SECOND EDITION) INTRODUCTION: IMMERSED IN MEDIA SPORT A day in the life of the media sports consumer Sport, Culture and the Media: Structure and outline Conclusion: looking towards sport and media PART 1 MAKING MEDIA SPORT 1. UNDERSTANDING SPORT AND MEDIA: A SOCIO-HISTORICAL APPROACH Introduction: When two worlds collide The rise of sport Profitable play Political football The rise of mass media News and Entertainment Having it both ways: sport meets media Conclusion: sport, media and cultural power Further Reading 2. WORKING IN MEDIA SPORT: THE DISCIPLINE OF SPORTS JOURNALISM Introduction: flesh, blood and sports journalists Sports journalists: 'shabby reputations' and professional problems Profiler: the strange case of the sports journalist Crusaders and cheerleaders Talking to the sports talkers Tabloids, broadsheets and fanzines Conclusion: hacks and hipsters Further Reading 3. MONEY, MYTH AND THE BIG MATCH: THE POLITICAL ECONOMY OF THE SPORTS MEDIA Introduction: Valuing sport Sport, media and capital accumulation How to make money while losing it in sports television The 'strategic chaos' of media sport Sport as screen filler Media sports policy, politics and myth Fighting for the right to watch When sports television fails Sport at school for scandal Conclusion: media sport lost and found Further Reading PART II UNMAKING THE MEDIA SPORTS TEXT 4. TAKING US THROUGH IT: THE 'ART' OF SPORTS COMMENTATING AND WRITING Introduction: the world of sports speak Live Commentary, dead language Ideologies and Olympic extravaganzas On the page, off the air revelations, exclusives and 'bungs' Literary moments Conclusion: from script to still Further Reading 5. FRAMED AND MOUNTED: SPORT THROUGH THE PHOTOGRAPHIC EYE Introduction: still sport Caught in the act Sports bodies: hot and hard Politics and portraits Imaging sporting masculinity Variable subject, different gaze The uses of sport in photography Conclusion: sports images on the move Further Reading 6. SCREENING THE ACTION: THE MOVING SPORTS IMAGE Introduction: action, drama and narrative The front row seat in the living room verses 'being there' Audience hunting Screen of dreams Conclusion: 'there's always the sport' Further reading AFTERWORD: SPORT INTO THE ETHER(NET) - NEW TECHNOLOGIES, NEW CONSUMERS Introduction: the coming of cybersport From consumer to auteur Conclusion: look and learn GLOSSARY OF KEY TERMS REFERENCES INDEX
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