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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide


Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

Paperback by Flowers, Arhlene A.

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

£71.99

ISBN:
9780415748841
Publication Date:
1 Dec 2015
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
486 pages
Format:
Paperback
For delivery:
Estimated despatch 13 - 18 May 2024
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide

Description

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Contents

Preface About the Author Part One Going Global in Public Relations Chapter 1 Exploring the Evolution of English as "Globish" Chapter 2 Understanding Global Perspectives in Public Relations Chapter 3 Changing Global Media Landscape and Ethical and Legal Issues Part Two Developing Intercultural Communication Skills and Sensitivities Chapter 4 Appreciating Cultural Similarities and Differences Chapter 5 Decoding Nonverbal Communication and Imagery Worldwide Chapter 6 Mastering the Fine Art of Storytelling in International Public Relations Part Three Honing Writing Basics Chapter 7 Applying Consistency of Style Chapter 8 Acing Grammar and Punctuation Chapter 9 Sharpening Editing Skills for Global Audiences Part Four Generating and Managing News Worldwide Chapter 10 Crafting Global News Releases for Mainstream and Social Media Chapter 11 Composing Global Media Kits and Online Newsrooms Chapter 12 Using Other Media Relations Techniques for Local or Global Campaigns Part Five Connecting Online and Using External Communication Tools Globally Chapter 13 Writing for the Internet and Social Media Worldwide Chapter 14 Shaping Speeches and Scripts Chapter 15 Controlling Content with Brand Journalism and Corporate-Produced Materials Part Six Writing International Plans, Reports, and Business Correspondence Chapter 16 Creating and Presenting Public Relations Plans for Local or Global Markets Chapter 17 Preparing Global Business Correspondence and Internal Reports Appendix Index

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