Based on interviews with leading sports journalists and grounded in the authorsO experience and expertise in both the sports journalism industry and sports media research, Sports Journalism gives in-depth insight into the editorial and ethical challenges facing sports journalists in a fast-changing media environment. The book considers how sports journalismOs past has shaped its present and explores the future trends and trajectories that the industry could take. The far-reaching consequences of the digital revolution and social media on sports journalistsO work are analysed, with prominent sports writers, broadcasters and academics giving their insights. While predominantly focused on the UK sports media industry, the book also provides a global perspective, and includes case studies, research and interviews from around the world. Issues of diversity O or a lack of it O in the industry are put into sharp focus. Sports Journalism gives both practising sports journalists and aspiring sports journalists vital contextualising information to make them more thoughtful and reflective practitioners.