This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.
List of Contributors.1. Introduction: Approaches To Data Collection And Data Analysis. (Glynis M. Breakwell).2. Experimental Research Designs. (Lorne Hulbert).3. Measuring Optimistic Bias. (Chris Fife-Schaw And Julie Barnett).4. A Quasi-Experimental Study Of Stereotyping. (Adam Rutland).5. The Design And Analysis Of Quasi-Experimental Field Research. (Eamonn Ferguson And Peter Bibby).6. The Impact Of Social Value Orientation On Decision-Making In Social Dilemmas: A Survey Exercise. (Mark Van Vugt And Richard H. Gramzow).7. On Using Questionnaires To Measure Attitudes. (Geoffrey Haddock).8. Modelling Identity Motives Using Multilevel Regression. (Vivian L. Vignoles).9. The Analysis Of Equivocation In Political Interviews. (Peter Bull).10. Interpretative Phenomenological Analysis. (Jonathan A. Smith And Mike Osborn).11. Cognitive Mapping Generating Theories Of Psychological Phenomena From Verbal Accounts And Presenting Them Diagrammatically. (Tom Farsides).12. The Multiple Sorting Procedure. (Julie Barnett).13. The Laddering Technique. (Susan Miles And Gene Rowe).14. Focus Groups. (Sue Wilkinson).Index.
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
