In this new edition of a successful textbookathe authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Preface to the second edition. Acknowledgements. PART I. 1. Strategic and Management Issues in Global and Transnational Business. PART II. 2. From National Culture to Global Vision. 3. Analysis of the Global Business. 4. Analysis of the Competitive Environment. 5. Analysis of the Global Macroenvironment. PART III. 6. Global and Transnational Strategy. 7. Global and Transnational Market--servicing Strategies. 8. Global Production and Logistics Management. PART IV. 9. Global Leadership and Strategic Human Resource Management. 10. Global Technology Management. 11. Global and Transnational Marketing Management. 12. Global Financial Management. 13. Organizational Structure and Control in Global and Transnational Business. 14. Managing Global Mergers, Acquisitions and Alliances. 15. Global Business -- Present and Future Trends. Appendix 1: McDonald's and Its International Expansion. Appendix 2: Nike Inc. Index.
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