A founding partner of the leading design firm Pentagram, Alan Fletcher is considered by many in the graphic design world to be a contemporary master, known for his sharp and unerring sense of style. From the initial brief to the often award-winning outcome, here are more than a hundred of Fletcher's design solutions.
Grouped into thematic chapters for instructive reference, the projects demonstrate his lithe and lateral jumps, his skills and techniques and his ability to fuse interpretation, aesthetics and function with apparent ease. The commentary shows how each individual graphic idea was developed, giving insights both into the particular project and into the way in which the design process can be manipulated.
Ringmaster of paradox; ideas take shape; colourways; pidgin graphics; beware wet paint; body language; making marks; nothing wasted; interview; manipulating the eye; a graphic excursion; letterwriting; wayfinding; recycling materials; context; weather report (patterns); purloining; exploiting the uniform; negative is positive; astrological interpretations; the alphabet at work; the final point.
