It is the only guide to the subject written specifically for undergraduates.. The authors draw upon many years of teaching experience in this field.. The coverage is systematic, and the writing accessible. -- .
Preface Introduction 1. Concepts of Culture 2. The Concept of the Visual 3. Visual Culture as a Field of Studies, and the Origins of Visual Culture Studies 4. Coping with Theory 5. Production, Distribution and Consumption Model 6. Institutions 7. Looks, the Gaze and Surveillance 8. Visual Literacy and Visual Poetics 9. Modes of Analysis 10. The Pleasures of Visual Culture 11. The Canon and Concepts of Value 12. Visual Culture and Commerce 13. New Technologies Appendix: Modular Schemes Bibliography Index -- .
