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Franchising Hospitality Services


Franchising Hospitality Services

Paperback by Lashley, Conrad; Morrison, Alison

Franchising Hospitality Services

£48.99

ISBN:
9780750647724
Publication Date:
1 May 2000
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Butterworth-Heinemann Ltd
Pages:
296 pages
Format:
Paperback
For delivery:
Estimated despatch 10 - 15 May 2024
Franchising Hospitality Services

Description

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Contents

Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited

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