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Challenging the idea that MTV presents only negative and sexist images of women
Acknowledgments Introduction 1. MTV's Industrial Imperatives 2. The Making of a Preferred Address 3. Male-Address Video (1983) 4. Conditions of Cultural Struggle 5. Four Female Musicians 6. Female-Address Video (1980-1986) 7. Fandom, Lived Experience, and Textual Use 8. Five Fan Events 9. Polysemy, Popularity, and Politics Notes Bibliography Index
