The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for themselves together with the service provider. Experience value cannot be pre-produced, but is co-created between host and guest(s) in the servicescape. The tourist managers can therefore only plan for and facilitate for value co-creation to take place.
This book responds to the need for a critical review of how firms can facilitate and dramatize for enhanced experience value for tourists. As the roles of participants and providers are changing rapidly, new knowledge in terms of how value creation and value co-creation can transpire needs to be generated. The aim of this book is therefore to accentuate the role and importance of the core elements in value creation processes, namely, the customer(s), the setting in which co-creation would take place, and the provider.
Bringing together scholars from diverse areas to address the nature of how the actors co-create values through interaction in different experience settings, the book also serves as a guide to the best practice of co-creation of tourist experiences. It will therefore appeal practically as well as theoretically to scholars and students of tourism, marketing, leisure, hospitality, and services management.
List of illustrations
Notes on contributors
Preface
Acknowledgments
1. Tourist experience creation: an overview
Nina K. Prebensen, Joseph S. Chen and Muzaffer S. Uysal
2. Creating emotional platforms
Sandra Gountas
3. Designing and managing co-creative processes in a holiday environment: the case of French Northern Alpine ski resorts
Isabelle Frochot and Dominique Kreziak
4. Staging for value co-creation in nature-based experiences: the case of a surfing course at Surfers Paradise, Australia
Nina K. Prebensen
5. Designing forest-based wellbeing tourism services for Japanese customers: a case study from Finland
Raija Komppula and Henna Konu
6. Innovation potentials through value proposals: a case study of a museum in northern Norway
Nina K. Prebensen
7. Value co-created in geothermal tourism: the case of the 'ryokan' industry in Japan
Timothy Lee
8. Value creation through heritage and identity
Ruhet Genc
9. Gastronomy in a co-creation context
Ruhet Genc
10. Co-creating customer experience: the role of employees in tourism and hospitality services
Prakash K. Chathoth, Eric S. W. Chan, Robert J. Harrington, Fevzi Okumus and Zibin Song
11. Co-creating the sightseeing experience with and without a guide
Anita Zátori
12. Creating value with seasonal workers through psychological contracts
Kristin Woll
13. Challenges and research directions in co-creating tourism experience
Joseph S. Chen, Muzaffer S. Uysal and Nina K. Prebensen
Index
