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Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality


Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality

Paperback by Smit, Bert; Melissen, Frans

Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality

£39.99

ISBN:
9781138658554
Publication Date:
5 Jun 2018
Language:
English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
300 pages
Format:
Paperback
For delivery:
Estimated despatch 10 May 2024
Sustainable Customer Experience Design: Co-creating Experiences in Events, Tourism and Hospitality

Description

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Contents

Introduction Part 1 Designing, Staging and Managing Experiences Chapter 1 Designing, Staging And Managing Experiences Chapter 2 Understanding Your (Potential) Customers Chapter 3 Understanding The Design Process Chapter 4 A Comprehensive Approach To Experience Design Chapter 5 Staging And Managing Experiences Part 2 Sustainable Development and The Role Of Businesses And Professionals Chapter 6 Sustainable Development and Blurring Boundaries Chapter 7 Sustainable Business Models and Technologies Part 3 Co-Creating Sustainable Experiences Chapter 8 Sustainability And Experiences: A Match Made In Heaven? Chapter 9 Designing Sustainable Experiences And Businesses Chapter 10: ... Or Rather, The Epilogue

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