Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.
Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview 1 What is Strategy and Why is it Important 2. Charting a Company's Direction Section B: Core Concepts and Analytical Tools 3. Evaluating a Company's External Environment 4. Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy 5. The Five Generic Competitive Strategies 6. Strengthening a Company's Competitive Position 7. Strategies for Competing in International Markets 8. Corporate Strategy 9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy 10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure 11. Managing Internal Operations 12. Corporate Culture and Leadership
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