Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.a It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.a It is designed to be a primary text for courses in strategic management and innovation and new product development.a It is written with the needs of both business students and engineering students.
Preface vi 1 Introduction 1 PART ONE Industry Dynamics of Technological Innovation 13 2 Sources of Innovation 15 3 Types and Patterns of Innovation 43 4 Standards Battles and Design Dominance 67 5 Timing of Entry 89 PART TWO Formulating Technological Innovation Strategy 107 6 Defining the Organization's Strategic Direction 109 7 Choosing Innovation Projects 129 8 Collaboration Strategies 153 9 Protecting Innovation 183 PART THREE Implementing Technological Innovation Strategy 209 10 Organizing for Innovation 211 11 Managing the New Product Development Process 235 12 Managing New Product Development Teams 265 13 Crafting a Deployment Strategy 283
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