Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the content, the entire supplemental package has been revised so it is the most accessible and instructor and student friendly in the market.
PART I: THE ENVIRONMENT OF BUSINESS.
1. Exploring the World of Business and Economics.
2. Being Ethical and Socially Responsible.
3. Exploring Global Business.
PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP.
4. Choosing a Form of Business Ownership.
5. Small Business, Entrepreneurship, and Franchises.
PART III: MANAGEMENT AND ORGANIZATION.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
PART IV: HUMAN RESOURCES.
9. Attracting and Retaining the Best Employees.
11. Enhancing Union-Management Relations.
PART V: MARKETING.
12. Building Customer Relationships Through Effective Marketing.
13. Creating and Pricing Products that Satisfy Customers.
14. Wholesaling, Retailing, and Physical Distribution.
15. Developing Integrated Marketing Communications.
PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING.
16. Social Media and e-Business.
17. Using Management Information Systems and Accounting Information.
PART VII: FINANCE AND INVESTMENT.
18. Understanding Money, Banking, and Credit.
19. Mastering Financial Management.
20. Understanding Personal Finances and Investments.
