Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab Entrepreneurship, search for: 9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9thEdition plus MyLab Entrepreneurship with Pearson eText. Package consists of: 9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition Pearson eText MyLabEntrepreneurship is not included. If MyLab is a mandatory component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked to include content relevant to students outside the United States.
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP 1. The Foundations of Entrepreneurship 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS 4. Conducting a Feasibility Analysis and Designing a Business Model 5. Crafting a Business Plan and Building a Solid Strategic Plan 6. Forms of Business Ownership 7. Buying an Existing Business 8. Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS 9. Building a Powerful Bootstrap Marketing Plan 10. E-Commerce and the Entrepreneur 11. Pricing and Credit Strategies 12. Creating a Successful Financial Plan 13. Managing Cash Flow 14. Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 15. Sources of Financing: Equity and Debt 16. Global Aspects of Entrepreneurship 17. Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
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