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Management Information Systems: Managing the Digital Firm, Global Edition 16th edition


Management Information Systems: Managing the Digital Firm, Global Edition 16th edition

Paperback by Laudon, Kenneth; Laudon, Jane

Management Information Systems: Managing the Digital Firm, Global Edition

£64.99

ISBN:
9781292296562
Publication Date:
12 Aug 2019
Edition/language:
16th edition / English
Publisher:
Pearson Education Limited
Pages:
656 pages
Format:
Paperback
For delivery:
New product available - 9781292403281
Management Information Systems: Managing the Digital Firm, Global Edition

Description

For introductory courses in IS (information systems) and MIS (management information systems). Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Contents

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1.Information Systems in Global Business Today 2. GlobalE-Business and Collaboration 3.Information Systems, Organizations, and Strategy 4. Ethicaland Social Issues in Information Systems PART II:INFORMATION TECHNOLOGY INFRASTRUCTURE 5. ITInfrastructure and Emerging Technologies 6.Foundations of Business Intelligence: Databases and Information Management 7.Telecommunications, the Internet, and Wireless Technology 8. SecuringInformation Systems PART III: KEYSYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. AchievingOperational Excellence and Customer Intimacy: Enterprise Applications 10.E-commerce: Digital Markets, Digital Goods 11. ManagingKnowledge and Artificial Intelligence 12. EnhancingDecision Making 13. BuildingSystems 14. ManagingProjects 15. ManagingGlobal Systems

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