For undergraduate principles of marketing courses. Everything students need to know to develop their management sense and be successful Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by todays employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesnt - with the ultimate goal to help students be successful in their careers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.
PART 1 INTRODUCTION Chapter 1 Managing Today History Module A Brief History of Management's Roots Chapter 2 The Manager as Decision Maker Quantitative Module Quantitative Decision-Making Tools Chapter 3 Important Managerial Issues PART 2 PLANNING Chapter 4 The Management Environment Chapter 5 Managing Change and Innovation Entrepreneurship Module Managing Entrepreneurial Ventures Chapter 6 Planning and Goal Setting PART 3 ORGANIZING Chapter 7 Structuring and Designing Organizations Chapter 8 Managing Human Resources and Diversity Professionalism Module Professionalism and Employability Chapter 9 Managing Work Groups and Work Teams PART 4 LEADING Chapter 10 Understanding Individual Behavior Chapter 11 Motivating and Rewarding Employees Chapter 12 Understanding Leadership Chapter 13 Managing Organizational and Interpersonal Communication PART 5 CONTROLLING Chapter 14 Controlling Work and Organizational Processes Operations Module Managing Operations
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