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Reading Graphic Design in Cultural Context (PDF eBook)


Reading Graphic Design in Cultural Context (PDF eBook)

eBook by Maffei, Nicolas P./Lees-Maffei, Grace

Reading Graphic Design in Cultural Context (PDF eBook)

£24.29

ISBN:
9781350015586
Publication Date:
07 Feb 2019
Publisher:
Bloomsbury Publishing
Imprint:
Bloomsbury Visual Arts
Pages:
248 pages
Format:
eBook
For delivery:
Download available
Reading Graphic Design in Cultural Context (PDF eBook)

Description

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

Contents

Acknowledgements Contents List of Illustrations Reading Graphic Design in the Expanded Field: An Introduction, Grace Lees-Maffei Part One: On Message and Off Message 1 - Branding as Sign System: Semiotics in Action, Grace Lees-Maffei 2 - The Responsive Brand: Uniformity and Flexibility in Logo Design, Nicolas P. Maffei 3 - Whose Wall? From Posters to Digital Displays and the Colonization of Public Space, Nicolas P. Maffei 4 - Slogan T-shirts: Billboards of Identity Politics, Nicolas P. Maffei Part Two: On Legibility and Ambiguity 5 - Seeing Clearly? Legibility, Word and Image in Postmodern Print Design, Grace Lees-Maffei 6 - Signifying Orientalism, Chinoiserie and Japonisme: Fashion Photography in Vogue as a Case Study, Grace Lees-Maffei 7 - A Good Read? Corporate Literature and Brand Stories: Alessi SpA as a Case Study, Grace Lees-Maffei 8 - Information Overload: Negotiating Visual Complexity in a Data Rich World, Nicolas P. Maffei Part Three: On Paper and On Screen 9 - How To? Visual Techniques of Persuasion in Guidebooks and Manuals, Grace Lees-Maffei 10 - Driving Sales: Print and TV Advertising of Cars to Women Drivers, Grace Lees-Maffei 11 - Picturing Music: The Rise and Fall of Music Packaging, Nicolas P. Maffei 12 - EBook, iBook, weBook, youBook: Declensions of Digital Design, Nicolas P. Maffei Index

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