With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
Acknowledgements Preface Introduction Part One : Setting It All Up Chapter 1: Foundations Chapter Overview Brainstorming Primary versus Secondary research Storyboarding Development Feedback and Feed Forward Documentation Resources Chapter 2: Audience Chapter Overview Personas and Empathy Maps Context Format Treatment Tone of Voice Resources Chapter 3: Structure Chapter Overview Story Narrative Key message Documentary Voice over versus captions Resources Chapter 4: Sound Chapter Overview Creating the right tone and atmosphere Sound as a tool for Focus Shape Working with Musicians What's free and what's Not Resources Part Two: Creating The Elements Chapter 5: Composition Chapter Overview Framing Motion versus stillness Screen space Focus Resources Chapter 6: Camera Chapter Overview Camera movement Why use different lenses Camera techniques Using a variety of Shot Resources Chapter 7: Form Chapter Overview Circle Square Triangle Using Form as exploration Visual Summaries Outcomes Resources Chapter 8: Colour Chapter Overview A quick overview of the history of colour on screen Significance of colour Combinations Creating a colour palette Colour correction and grading Resources Part Three: Putting it all Together Chapter 9: Text and Info Chapter Overview Character Legibility versus readability Ways of creating text Movement Titles Data Visualisation Resources Chapter 10: Editing Chapter Overview How editing developed from shorts to features Invisible and visible editing Transitions (and Tips) Effects Rhythm and Pace Resources Index
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