With some 280 colour illustrations, Introduction to Modern Design takes us on a visual survey of design from the Industrial Revolution of the eighteenth century to the Maker Movement of today. It offers a new understanding of the birth of modern design in the early twentieth century and chronicles the way its meaning has changed over the decades. The narrative is supported by twenty-six readings from significant texts by designers and critics, offering readers an opportunity to learn about design from those who created it and those who commented on it as it was done.The focus of this book is on the objects themselves-from industrial design, furniture, ceramics, textiles, graphics, electronics, to automobiles-and explores the development of these designs in relation to industrialization, technology, environmental responsibility, consumerism, individual needs, and the expression of the social values of their day. Clearly written and accessible, Introduction to Modern Design provides a succinct history of, and fascinating insights into, the world of design.
Preface: Defining Design Design and Decoration 1. Design and Industry (1750 to 1860) Industrialization Style and Ornament Design Reform 2. Life, Art, and Design (1860 to 1910) Arts and Crafts Movement Aesthetic Movement Art Nouveau Design and Form 3. Birth of Modern Design (1900 to 1940) From Ornament to Form Simplicity Standardization and Rationalization 4. Design and the European Modern Movements (1910 to 1930) Cubism and Its Impact Suprematism and Constructivism De Stijl 5. European Modernism (1920 to 1940) Modernism and the Machine Style Machine Modernism at the Bauhaus Machine Modernism Elsewhere Modernism and the Organic Style 6. Industrial Design (1930 to 1940) Streamlining and Styling Industrial Design in the United States Design in Europe The World of Tomorrow 7. Modern Design for Everyone (1940 to 1965) Wartime Innovations Good Design Beyond Good Design Design in Europe and Japan 8. Revolutionary and Postmodern Design (1960 to 1985) Cutting-Edge Materials and Processes High-Tech Radical Design Postmodernism 9. Design and the Consumer (1980 to 2000) Expressive Design Engaging Materials, Forms, and Technology Choices Low-Tech 10. Responsible Design (since 1970) Critique of Industrial Design Self-Reliance Care for the Planet Design for Individuals Design and Technology 11. Design in the Digital Age (since 2000) Smart Products and Processes Ornament Made Modern Conceptual and Critical Design 12. Extending Design (since 2000) Design Thinking Design Making For Further Reading Sources of Sidebar Excerpts and Quotations Credits Index
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