"Treadwell & Treadwell's Student Workbook" gives students the opportunity to put their learning into practice. This workbook introduces four fictional clients, two of them new, for which students may 'work' as they complete assignments. These clients include both commercial and non-profit organizations. A new 'Research' section bridges the gap between clients and the real world of the student's college city or region so that clients can be 'localized' to the student's area. This will also be useful for faculty who choose to assign actual or other fictional clients.
Theoretical Influences on Public Relations Writing; Sending the message: Writing for Style, Flow, and Credibility; Ethical Influences on Public Relations Writing; Cultural Influences on Public Relations Writing; Research Influences on Public Relations Writing; Legal Influences on Public Relations Writing; From Principles to Planning to Practice: Business Writing, Fact Sheets, Bios; Out of Your Control...or is it? News writing for the Press; Under Your Control: Features and Newsletters; Let's Hear It! Writing for Broadcast, Scripts and Speeches; When the News Isn't Good: Crisis Messages; The Multi-purpose Medium: Writing for the Web; Persuasion for mass action: Advocacy campaigns, op-eds, and PSAs; Persuasion for individual action: Brochures, Proposals and Direct Mail; High Profile Projects: Annual Reports, Events and Expositions.
