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International Business: Theory and Practice (PDF eBook)


International Business: Theory and Practice (PDF eBook)

eBook by Menipaz, Ehud/Menipaz, Amit

International Business: Theory and Practice (PDF eBook)

£59.00

ISBN:
9781446209530
Publication Date:
17 Mar 2011
Publisher:
Sage Publications
Imprint:
SAGE Publications Ltd
Pages:
632 pages
Format:
eBook
For delivery:
Download available
International Business: Theory and Practice (PDF eBook)

Description

What is international business? How does it differ from local or national business? What are the fundamental challenges and emerging trends in international business? What is the impact of globalization, corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world. Current critical issues in international business are analysed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the `democratization of competition worldwide, and applications of technology in a digital economy. Key Features: - Unpacks the complex issues facing both multi-national enterprises (MNE) and international small and medium enterprises (SME) - Contains a full range of learning features including international case studies, explanations of key terms, a glossary, and annotated further reading - A dedicatedacompanion website with material to support both lecturers and students.

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