Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally. With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.
Introduction: Childhood as Media Spectacle 1 Historically Constructed Childhood 2 Fashionable Childhood 3 Innocent Children 4 Eroticized Innocence 5 Fashion as the Sexualizer of Children? 6 Heterosexual Innocence 7 Queer Children in Fashion Advertising 8 Sexualization is the Name of the Game Epilogue: The Right to One's Own Style Bibliography Index
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