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Fashion Show, The: History, theory and practice


Fashion Show, The: History, theory and practice

Paperback by Stark, Gill

Fashion Show, The: History, theory and practice

£33.99

ISBN:
9781472568489
Publication Date:
26 Jul 2018
Language:
English
Publisher:
Bloomsbury Publishing PLC
Imprint:
Bloomsbury Visual Arts
Pages:
216 pages
Format:
Paperback
For delivery:
Estimated despatch 3 - 4 May 2024
Fashion Show, The: History, theory and practice

Description

Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection. You will learn about: The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show. Future fashion designers, fashion marketers, fashion managers, fashion PRs - and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.

Contents

Introduction Chapter 1: The Evolution of the fashion show Chapter 2: Contemporary contexts of the fashion show Chapter 3: Marketing and communications Chapter 4: Creating a spectacle: planning a fashion show Chapter 5: Show day Chapter 6: After the show The future of the fashion show Bibliography Acknowledgements Index

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