The philosophy at the heart of Bob de Wits landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of what is strategy, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of the strategy debates encourages the qualities of creativity, flexibility, independence and analytical depth that are needed to become a strategic thinker.
Section I - Strategy 1.Introduction 2.Strategizing 3.Missioning and visioning Section II - Strategy Content 4.Business level strategy 5.Corporate level strategy 6.Network level strategy Section III - Strategy Process 7.Strategy formation 8.Strategic change 9.Strategic innovation Section IV - Strategy Context 10.The industry context 11.The organizational context 12.The international context Section V - Cases 1 Zara: Fast fashion in the digital age 2 Bitcoin: A disruptive innovation or a bubble set to burst? 3 'Compassion vs competitiveness' dilemma at Novo Nordisk 4 Amazon.com's business model and its evolution 5 Alphabet Inc.: Reorganizing Google 6 Renault-Nissan alliance: Will further integration create more synergies? 7 Time for a change at The Change Foundation 8 Federated Co-Operatives Limited: Change management 9 Netflix Inc. 10 Tesla Motors' business model configuration 11 Ricardo Semler: A revolutionary model of leadership 12 Huayi Brothers: Strategic transformation
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