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Contents

Part I: A Cultural Studies Approach to Media: Theory Chapter 1: Cultural Studies, Multiculturalism, and Media Culture - by Douglas Kellner Chapter 2: The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs - by George Lipsitz Chapter 3: The Economics of the Media Industry - by David P. Croteau and William D. Hoynes Chapter 4: Hegemony - by James Lull Chapter 5: The Internet's Unholy Marriage to Capitalism - by John Bellamy Foster & Robert W. McChesney Chapter 6: Television and the Cultivation of Authoritarianism: A Return Visit from an Unexpected Friend - by Michael Morgan and James Shanahan Chapter 7: Women Read the Romance: The Interaction of Text and Context - by Janice Radway Chapter 8: Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching - by Henry Jenkins III Chapter 9: Reconsidering Resistance and Incorporation - by Richard Butsch Part II: Representations of Gender, Race, and Class Chapter 10: The Year We Obsessed Over Identity - by Wesley Morris Chapter 11: The Whites of Their Eyes: Racist Ideologies and the Media - by Stuart Hall Chapter 12: Redskins: Insult and Brand (Introduction) - C. Richard King Chapter 13: Pornographic Eroticism and Sexual Grotesquerie in Representations of African-American Sportswomen - by James McKay and Helen Johnson Chapter 14: Dissolving the Other: Orientalism, Consumption, and Katy Perry's Insatiable Dark Horse - by Rosemary Pennington Chapter 15: "Global Motherhood": The Transnational Intimacies of White Femininity - by Raka Shome Chapter 16: Transgender Transitions: Sex/Gender Binaries in the Digital Age - by Kay Siebler Chapter 17: The "Rich Bitch": Class and Gender on the Real Housewives of New York City - by Michael J. Lee and Leigh Moscowitz Chapter 18: From Rush Limbaugh to Donald Trump: Conservative Talk Radio and the Defiant Reassertion of White Male Authority - by Jackson Katz Part III: Reading Media Texts Critically Chapter 19: Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams - by Laurie Ouellette Chapter 20: Political Culture Jamming: The Dissident Humor of The Daily Show with Jon Stewart - by Jamie Warner Chapter 21: Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media - by Gilad Padva Chapter 22: Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres's Televised Personalities - by Candace Moore Chapter 23: When in Rome: Heterosexism, Homophobia and Sports Talk Radio - by David Nylund Chapter 24: Playing "Redneck": White Masculinity and Working-Class Performance on Duck Dynasty - by Shannon E. M. O'Sullivan Chapter 25: Black Women and Black Men in Hip Hop Music: Misogyny, Violence and the Negotiation of (White-Owned) Space - by Guillermo Rebollo-Gil and Amanda Chapter 26: "[In]Justice Rolls Down Like Water..." Challenging White Supremacy in Media Constructions of Crime and Punishment - by Bill Yousman Part IV: Advertising and Consumer Culture Chapter 27: Image-Based Culture: Advertising and Popular Culture - by Sut Jhally Chapter 28: The New Politics of Consumption: Why Americans Want So Much More Than They Need - by Juliet Schor Chapter 29: Pepsi's New Ad is a Total Success - by Ian Bogost Chapter 30: Sex, Lies, and Advertising - by Gloria Steinem Chapter 31: Supersexualize Me! Advertising and the "Midriffs" - by Rosalind Gill Chapter 32: Branding "Real" Social Change in Dove's Campaign for Real Beauty - by Dara Persis Murray Chapter 33: Nothing Less Than Perfect: Female Celebrity, Ageing, and Hyperscrutiny in the Gossip Industry - by Kirsty Fairclough Chapter 34: How to "Use your Olympian": The Paradox of Athletic Authenticity and Commercialization in the Contemporary Olympic Games - by Momin Rahman and Sean Lockwood Chapter 35: Mapping Commercial Intertextuality: HBO's True Blood - by Jonathan Hardy Part V: Representing Sexualities Chapter 36: Pornographic Values: Hierarchy and Hubris - by Robert Jensen Chapter 37: "There is no such thing as IT": Toward a Critical Understanding of the Porn Industry - by Gail Dines Chapter 38: The Pornography of Everyday Life - by Jane Caputi Chapter 39: Deadly Love: Images of Dating Violence in the "Twilight Saga" - by Victoria E. Collins and Dianne C. Carmody Chapter 40: Resistant Masculinities in Alternative R&B? Understanding Frank Ocean and The Weeknd's Representations of Gender - by Frederik Dhaenens and Sander De Ridder Chapter 41: The Limitations of the Discourse of Norms: Gay Visibility and Degrees of Transgression - by Jay Clarkson Chapter 42: Hetero Barbie? - by Mary F. Rogers Chapter 43: Fantasies of Exposure: Belly Dancing, the Veil, and the Drag of History - by Joanna Mansbridge Part VI: Growing Up with Contemporary Media Chapter 44: The Future of Childhood in the Global Television Market - by Dafna Lemish Chapter 45: Disney: 21st Century Leader in Animating Global Inequality - by Lee Artz Chapter 46: La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie - by Karen Goldman Chapter 47: Growing Up Female in a Celebrity-Based Pop - by Gail Dines Chapter 48: "Too many bad role models for us girls": Girls, Female Pop Celebrities and "Sexualization" - by Sue Jackson and Tiina Vares Chapter 49: Privates in the Online Public: Sex(ting) and Reputation on Social Media - by Michael Salter Chapter 50: Video Games: Machine Dreams of Domination - by John Sanbonmatsu Chapter 51: "You Play Like a Girl": Cross-Gender Competition and the Uneven Playing Field - by Elena Bertozzi Part VII: Still Watching Television in the Digital Age Chapter 52: Why Television Sitcoms Kept Re-creating Male Working-Class Buffoons for Decades - by Richard Butsch Chapter 53: Marketing "Reality" to the World: Survivor, Post-Fordism, and Reality Television - by Chris Jordan Chapter 54: A Shot at Half-Exposure: Asian Americans in Reality TV Shows - by Grace Wang Chapter 55: The Racial Logic of Grey's Anatomy: Shonda Rhimes and Her "Post-Civil Rights, Post-Feminist" Series - by Kristen Warner Chapter 56: Performing Class: Gilmore Girls and a Classless Neoliberal 'Middle-Class' - by Daniela Mastrocola Chapter 57: Don't Drop the Soap vs. the Soap Opera: The Representation of Male and Female Prisoners on U.S. Television - by Hannah Mueller Chapter 58: Donald Trump and the Politics of Spectacle - by Douglas Kellner Chapter 59: Is this TVIV? On Netflix, TVIII and Binge-Watching - by Mareike Jenner Part VIII Social Media, Virtual Community, and Fandom Chapter 60: Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence - by Henry Jenkins III Chapter 61: The Political Economy of Privacy on Facebook - by Christian Fuchs Chapter 62: To See and Be Seen: Celebrity Practice on Twitter - by Alice Marwick and Danah Boyd Chapter 63: It's About Ethics in Games Journalism? Gamergaters and Geek Masculinity - by Andrea Braithwaite Chapter 64: "Don't Hate the Player, Hate the Game": The Racialization of Labor in World of Warcraft - by Lisa Nakamura Chapter 65: GimpGirl Grows Up: Women With Disabilities Rethinking, Redefining, and Reclaiming Community - by Jennifer Cole, Jason Nolan, Yukari Seko, Katherine Mancuso, and Alejandra Ospina Chapter 66: How It Feels to Be Viral Me: Affective Labor and Asian American YouTube Performance - by Christine Bacareza Balance Chapter 67: The Latino Cyber-Moral Panic Process in the United States - by Nadia Yamel Flores-Yeffal, Guadalupe Vidales, and April Plemons Chapter 68: #Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States - by Yarimar Bonilla and Jonathan Rosa

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