In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving, technology-driven profession. Topics include the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance in your digital marketing career.
Overview of the Digital Marketing Field The Role of the Digital Marketer Tools, Methods and Techniques Next Steps For The Digital Marketer A Day In The Life Of A Digital Marketer
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