The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking OtourismO to be a broader field than Ohospitality.O The term OhospitalityO refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas OtourismO stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled OTourism Management.O It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled OHospitality ManagementO. It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled OEducation and Training in Tourism and HospitalityO, and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.
PART I: TOURISM MANAGEMENT
1. European Quality Award Winning Companies: A Situational Analysis - H. Kader Sanl?oz-Ozgen
2. Service Collaboration Between Healthcare Service Providers and Tourism Agencies - Elaine Y.T. Chew and Stephanie Onggo
3. The Transit Tourists in Hong Kong - Priscilla Chau Min Poon and Bob McKercher
4. An Actor Network Perspective of Tourism Open Data - Maurice McNaughton, Michelle T. McLeod and Ian Boxill
5. Marketing of Tourism Products Through the Russian Social Media Channel - Vkontakte Ekaterina Miettinen
6. Key Stakeholders in Cruise Traffic: An Application to Spanish Cruise Ports - Jeronimo Esteve-Perez and Antonio Garc?a-Sanchez
7. Revenue Management: Profit Optimisation for Hong Kong Travel Agencies - Grace Chan and Basak Denizci Guillet
PART II: HOSPITALITY MANAGEMENT
8. Diffusion Patterns in Loyalty Programs - Pedro Pimpao, Antonia Correia, Joao Duque and Carlos Zorrinho
9. Surprise, Hospitality, and Customer Delight in the Context of Hotel Services - Ahmad Azmi M. Ariffin and Noor Balkhis Omar
10. Transferability of Asian Paradigm in Hospitality Management to Non-Asian Countries - Athena Lele Chen and Kaye Chon
11. The Development of Hospitality Industry in Krakow: Historical Perspective - Robert Pawlusinski and Magdalena Kubal
12. Diversification of Hotels in a Single-Asset Tourism City - Hilal Erkus¸-Ozturk
13. The Branded Content in the Balearic Hotel Chains - Angela Aguilo Lemoine, Maria Antonia Garc?a Sastre and Margarita Alemany Hormaeche
14. Identification of Organizational Culture in the Hospitality Industry - Ali Bavik
PART III: TOURISM EDUCATION AND TRAINING
15. Developing Training Programs for Disabled Guests: An Industry Perspective - Funda Cengiz
16. Motivations of South Asian Students to Study Tourism and Hospitality in the United Kingdom - Roya Rahimi, Vipin Nadda, Blerton Hyseni and Dirisa Mulindwa
17. Effect of Work Experience on Students' Attitudes Toward Hospitality Careers - Marlena A. Bednarska and Marcin Olszewski
18. The Role of Edu-Tourism in Bridging Racial Divides in South Africa - Julia C. Wells
19. Higher Education Tourism Courses in Brazil - Teresa Catramby and Priscilla Dutra
20. Developing Intercultural Skills for Hospitality Students in China - Alan Wong and Cathy H. C. Hsu
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