Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.
PART I: PLANNING A RESEARCH PROJECT.
1. Purpose and objectives of a project.
2. Choosing a topic.
3. Standards of assessment.
4. Getting organized for take-off.
PART II: KEY ISSUES IN DEPTH.
5. Basic assumptions about research
6. Research roles
7. Reviewing and using the literature.
PART III: A GUIDE TO EMPIRICAL WORK.
8. Planning empirical work.
9. Methods and techniques.
10. Semi-structured, open-ended techniques.
11. Fully structured techniques.
12. Further techniques.
13. Writing it up.
Bibliography.
Glossary.
Index.
