The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
1. What''s All the Fuss About?
2. The Good, the Bad and the Ugly.
3. Where to Start?
4. Where Have We Got?
5. Who Do We Want?
6. How Do We Get Them? Part 1.
7. How Do We Get Them? Part 2.
8. Keeping the Tourist.
9. Measuring Success.
10. Getting Extra Help.
References.
Index.
