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Contents

1: Introduction: Reflections on the Practice of Research, B Ritchie, P Burns and C Palmer 2: Ethics in Tourism Research: Objectivities and Personal Perspectives, C Ryan, University of Waikato Management School, New Zealand 3: Feminist and Gender Perspectives in Leisure and Tourism Research, C Aitchison, University of the West of England, UK 4: The Case Study in Tourism Research: A Multi-Method Case Study Approach, S Beeton, La Trobe University, Australia 5: Using Visual Evidence: The Case of Cannibal Tours, P Burns and J Lester, University of Brighton, UK 6: Action Ethnography: Using Participant Observation, S Cole, Buckinghamshire and Chilterns University College, UK 7: Tourism Research Practices and Tourist Geographies, D Crouch, University of Derby, UK 8: Revisiting Delphi: The Delphi Technique in Tourism Research, B Garrod, University of Wales, Aberystwyth, UK, and A Fyall, Bournemouth University 9: Interviewing: A Focus on Qualitative Techniques, G Jennings, Central Queensland University, Australia 10: Applying the Mystery Shopper Technique: The Case of Lunn Poly, G Miller, University of Surrey, UK, S Hudson, University of Calgary, Canada, and R Turner, TUI-UK, UK 11: Longitudinal Research Methods, J R B Ritchie, University of Calgary, Canada 12: Framing Analysis: Examining Mass Mediated Tourism Narratives, C Santos, University of Illinois, USA 13: GIS Techniques in Tourism and Recreation Planning: Application to Wildlife Tourism, P Tremblay, Charles Darwin University, Australia 14: A Qualitative Approach to the Ethical Consumer: The Use of Focus Groups for Cognitive Consumer Research in Tourism, C Weeden, University of Brighton, UK 15: Content Analysis, C M Hall and A Valentin, University of Otago, New Zealand 16: Using Cluster Analysis to Segment a Sample of Australian Ecotourists, D Weaver and L Lawton, University of South Carolina, USA 17: The Future of Tourism Research, C M Hall

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