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Contents

1: Introduction, J Carlsen and S Charters Section 1: The Wine Tourism Setting 2: Do Tourism and Wine Always Fit Together? A consideration of business motivations, R Fraser and A Alonso 3: Land Use Policy and Wine Tourism Development, P Williams, Simon Fraser University, Canada, K Graham, Business Council of British Columbia and L Mathias, Canadian Cancer Society 4: Enhancing the Wine Tourism Experience: The Customer's Viewpoint, L Roberts, Victoria University, Melbourne and B Sparks, Griffith University, Australia Section 2: Wine Tourism and Regional Development 5: Wine Tourism and Sustainable Development, J Gammack, Murdoch University, Australia 6: Emerging Wine Tourism Regions: Lesson for Development, B Sparks and J Malady, Griffith University, Australia* 7: Determinants of Quality Experiences in an Emerging Wine Region, T Griffin and A Loersch Section 3: Wine Marketing and Wine Tourism 8: Influences on post-visit wine purchase (and non-purchase) by new Zealand winery visitors, R Mitchell, University of Otago, New Zealand 9: Electronic Marketing and Wine, J Murphy 10: Understanding the impact of wine tourism on post-tour purchasing behaviour, B O'Mahony, Victoria University, Australia, J Hall, L Lockshin, University of South Australia, L Jago, Victoria University, Australia and G Brown, University of South Australia Section 4: The Cellar Door 11: Wine tourists in South Africa: a demographic and psychographic study, D Tassiopoulos and N Haydam 12: Younger Wine Tourists: A study of generational differences in the cellar door experiences, S Charters and J Fountain 13: The effects of survey timing upon visitor perceptions of cellar door quality, M O'Neill and S Charters Section 5: Wine Festivals and Events 14: Wine Festivals and tourism - a triangulated approach to festival satisfaction and quality, R Taylor 15: Wine festival: Analyses for attendees' motivational segmentation, and the event's promotional effects, J Yuan, Texas Tech University, USA, S C Jang, A C Liping and A M Morrison, Purdue University, USA and S Linton, Indiana Wine Grape Council, USA 16: A Strategic Approach to Wine Festival Development: The case of the Margaret River Wine Festival, J Carlsen and D Getz, University of Calgary, Canada Section 6: Wine Tours and Trails 17: Nautical wine tourism: A Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Region of New York State, M Q Adams, University of Adelaide, Australia 18: Wine Routes in Portugal, L Correia, Leiria Institute Polytechnic, Portugal and M Passos Ascenção, HAAGA University of Applied Sciences, Finland 19: Are we there yet? How to navigate the wine trails, D Hurburgh, Myriad Research Associates, Australia and D Friend 20: Summary and Conclusions: The Future of Wine Tourism Research Management and Marketing, S Charters and J Carlsen

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