Designed for students on business and management modules on entrepreneurship and enterprise, this comprehensive and accessible text will equip future managers with the ability to understand the global context of enterprise, the nature of entrepreneurial behaviour in all its manifestations and the various ways in which enterprise can be managed. It approaches the subject from a multidisciplinary perspective covering a broad range of topics from the geography of entrepreneurship, the psychology of the entrepreneur, learning styles and training needs to the design, development and professional management of enterprise.
PART 1: CULTURE AND CONTEXT.
1. Structure and Culture.
2. ?Glocalisation.
3. Business Form and New Venture Creation.
PART 2: ENTREPRENEURIAL BEHAVIOUR.
4. Personality: Type of Company, Type of Person.
5. Individual Learning, Organizational Learning and Learning Organizations.
6. Decision-making.
7. Motivation and Control.
8. Gender, Self-Employment and Business Performance.
PART 3: THE BUSINESS TEAM.
9. Leadership and Management of Enterprise.
10. Team Management and Development.
11. The Management of Innovation.
PART 4: THE PROFESSIONAL MANAGEMENT OF ENTERPRISE.
12. The Development of Enterprise.
13. Strategy Formulation and Application.
14. Human Resource Management and the SME.
15. Developing and Managing Quality.
PART 5: THE NEW ECONOMY.
16. The Future of Enterprise.
Notes.
Index.
