The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an insider point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Larissa A. Grunig and James E. Grunig Foreword Betteke van Ruler and Dejan Vercic Overview of public relations and communication management in Europe Karl Nessmann Austria Luc Pauwels and Baldwin Van Gorp Belgium Klaus Merten Intermezzo: A constructivistic approach to public relations Nenad Brkic and Melika Husic Bosnia-Herzegovina Minka Zlateva Bulgaria Boris Hajos and Ana Tkalac Croatia Kaja Tampere Estonia Jaakko Lehtonen Finland Susanne Holmstroem Intermezzo: The reflective paradigm of public relations Valerie Carayol France Gunter Bentele and Ivonne Junghanel Germany Prodromos Yannas Greece Gyoergy Szondi Hungary Francis Xavier Carty Ireland Ryszard Lawniczak Intermezzo: The transitional approach to public relations Tony Muzi Falconi and Renata Kodilja Italy Carmel Bonello Malta Betteke van Ruler The Netherlands Pal Horsle Norway Ryszard Lawniczak Poland Juliana Raupp Intermezzo: Public sphere as central concept of public relations Jose Viegas Soares and Antonio Marques Mendez Portugal Katerina Tsetsura Russia Milenko D. Djuric Serbia and Montenegro Ivan Zary Slovakia Dejan Vercic Slovenia Joszef Katus Intermezzo: Civil society and public relations Ma de los Angeles Moreno Fernandez Spain Bertil Flodin Sweden Ulrike Roettger Switzerland Zafer OEzden and Mine Saran Turkey Roland Burkart Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations Eric Koper United Kingdom Gunter Bentele New perspectives of public relations in Europe
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