For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successful
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't - with the ultimate goal to help students be successful in their careers.
PART 1 INTRODUCTION
Chapter 1 Managing Today
History Module A Brief History of Management's Roots
Chapter 2 The Manager as Decision Maker
Quantitative Module Quantitative Decision-Making Tools
Chapter 3 Important Managerial Issues
PART 2 PLANNING
Chapter 4 The Management Environment
Chapter 5 Managing Change and Innovation
Entrepreneurship Module Managing Entrepreneurial Ventures
Chapter 6 Planning and Goal Setting
PART 3 ORGANIZING
Chapter 7 Structuring and Designing Organizations
Chapter 8 Managing Human Resources and Diversity
Professionalism Module Professionalism and Employability
Chapter 9 Managing Work Groups and Work Teams
PART 4 LEADING
Chapter 10 Understanding Individual Behavior
Chapter 11 Motivating and Rewarding Employees
Chapter 12 Understanding Leadership
Chapter 13 Managing Organizational and Interpersonal Communication
PART 5 CONTROLLING
Chapter 14 Controlling Work and Organizational Processes
Operations Module Managing Operations
